Sheba Aviation & the APG Network
APG (Air Promotion Group) is the world's largest passenger and cargo GSSA representation network — and Sheba Aviation is proud to be part of it in Ethiopia.
What Is APG?
A global network, a local team
APG is a global airline representation network providing passenger and cargo GSSA (General Sales & Service Agent) services, distribution, and interline solutions through offices covering more than 170 countries worldwide. It's the world's largest and most established passenger and cargo GSSA network, working with hundreds of airline clients globally.
As Sheba Aviation's partnership with APG, we bring that global network's reach into Ethiopia — connecting airlines around the world with local representation, ground handling, and cargo expertise on the ground in Addis Ababa.
- Global airline representation network, local Ethiopian expertise
- Passenger and cargo GSSA services under one partnership
- Access to interline, distribution and NDC solutions
APG By The Numbers
A truly global network
What This Means For Airlines
Why partner with Sheba through APG
Local Market Access
On-the-ground representation and market knowledge for Ethiopia's aviation sector.
Passenger & Cargo GSSA
Full representation across both passenger sales and cargo handling.
Full Ground Support
Ground handling, permits, fuel and catering arranged through Sheba's existing operations.
Global Network Reach
Backed by APG's worldwide network of offices and airline relationships.
Distribution & Interline
Access to interline e-ticketing, BSP/ARC support and NDC distribution solutions.
Dedicated Local Desk
A single point of contact in Addis Ababa for every part of the partnership.
Looking to represent your airline in Ethiopia?
Whether you're an airline exploring the Ethiopian market or a partner in the APG network, our team would love to talk.